Every country consists of Brand names; brand name is the name that is renowned among all the countrymen as much as in International context. Nepal is a developing country and developing country a worldwide renowned brand name is very difficult task for Nepal and Nepali peoples. But this does not means that Nepal has not come up with any Brand names; there are in fact some Brand names that are in all mind. I surveyed some of the shops near by me while asking almost everyone answered WAI WAI as the first option and then SURYA, MAYOS, COSMIC YINGANG etc. This proves that WAI WAI has established itself as a Nepali brand name among Nepalese people but if only asking so does it proves that it is so? That why we set out and it did prove that WAI WAI is the brand name that is the first option that comes in every Nepalese choice. With these thoughts in the mind we set out our survey team to do even more survey among peoples pf Kathmandu.
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